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A toutes fins utilesA l'insu de notre plein gré : comment les entreprises utilisent le big data pour faire exécuter à leurs consommateurs des tâches qui leur incombaient auparavant
Finies les études de marché coûteuses, les entreprises se renseignent désormais sur les habitudes de consommation grâce au Big Data, qui est alimenté par... les consommateurs eux-mêmes, via les réseaux sociaux notamment.
6 janvier 2014