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Economie18 avril 2014
© CRL'interview Atlantico Business
Hugues Souparis - CroissancePlus : "L’intelligence économique est aussi importante que le marketing"
Comment rendre l’intelligence économique accessible à tout chef d’entreprise ? En septembre 2013, BMW a été mis en cause dans une affaire d’espionnage de bornes Autolib’ appartenant à Bolloré. Contrairement à ce fait d’actualité, l’autre facette de l’intelligence économique est tout à fait légale. Hugues Souparis en est responsable à CroissancePlus et est président d’Hologram Industries. Il nous livre ses bons conseils pour récolter, maîtriser et diffuser les informations sur la concurrence pour mieux positionner son entreprise.
